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"The most valuable of talents
is never using two words
when one will do."
- Thomas Jefferson
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Malcolm Stone is an ex-London magazine editor now freelancing in Johannesburg and has extensive experience ghostwriting for several PR agencies and has a keen understanding of the various media formats and disciplines required (i.e. press releases, advertorials, feature articles, interviews, media synopses, brochures, web sites and speeches).
Peruse a selection of Malcolm's portfolio
After fourteen years of honing his natural talent and mastering his craft, Malcolm is a quick study, able to grasp complex subjects swiftly and has written about a bewilderingly wide range of subjects including: healthcare, sports boats, commercial relocation, health & longevity, construction, business management, tourism, the internet, marriage, Tai Chi and architecture.
Having previously held senior editorial positions on a wide variety of publications, including Editor of the British Journal of Healthcare Management and Sportsboat & Water-ski International, Malcolm is keenly aware of what editors want and what makes a story newsworthy.
Malcolm's standard rate is R 2.45 per word or R 325 per hour, but he is flexible as well as versatile and happy to negotiate based on a reliable stream of interesting work or a fixed cost per project if more convenient.
Example press releases
Will Local Golf Estate Prove 'Home Is Where The Cart Is'?
(Example Press Release 1)
First South African Lady's-Signature Golf Course Offers Community Lifestyle To Gauteng Families And Commuters Fed Up With 'Crime And Grime'
Will Cape Offer 'Good Hope' Or 'Storms' To Sailors In Epic Race?
(Example Press Release 2)
Top International Sailors Race To Cape Town For Christmas On First Leg Of Epic Round The World Event.
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