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"I'm all in favour of keeping dangerous weapons out of
the hands of fools. Let's start with typewriters."
- Frank Lloyd Wright
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"Every job is a self-portrait of the person who did it.
Autograph your work with excellence."
- Author Unknown
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We chose the orange tree as our emblem because it is a symbol of generosity - something we believe to be the foundation of all worthwhile prosperity.
Our philosophy is quite simple: that we should give every person we work with more than we take from them and enrich all our lives in the process.
That business is not about 'beating' or 'cheating' anybody, but about adding more use value to your customer's life than the cash value they give you in exchange.
It's a simple way of continuously enriching all our lives and sharing wealth.
That is why everything we do must pass what we call 'The Orange Tree Test'. In other words, we ask ourselves: will this add more value to our customer's life than the cash value we are asking for in exchange?
So that when we sit on our verandah and look back on our lives, we can be proud of everything we did and, most importantly, the way that we did it.
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